Style Must Go On. When China World Mall decided to launch a campaign to promote their luxury and fashion brands, they trusted the good taste and elegance of Brand Head to design the visuals. Fresh and colorful as Spring season, the ‘Style Must Go On’ campaign was a success and generated a lot attention. It is the story of a beautiful young Chinese woman. She wears a beautiful red dress and expensive jewelry. She is delighted to shop in China World, and playfully wonders in the alleys of the mall.