2013 The Geneva Watchmaking Grand Prix

Brand Head, in partnership with A Dream Lifestyle, brought the Geneva Watchmaking Grand Prix to Beijing for the first time in history from October 11 - 13 2013. The Swiss Ambassador of China Mr. Jacques de Watteville, the group Edmond de Rothschild’s marketing director ValérieBoscat, Christie's watch expert Ms. Mary Lee and numerous other business and political elites participated in the show. The absolute success of the event marks the critical step the Swiss luxury watch industry will make in diffusing its brands' appeal in China.