2014 CHRISTMAS REINVENT

The famous brand Yintai gave a new name to its prestigious shopping mall IN Center/ IN 01. When they requested us a design proposal for their Christmas holiday decorations, we instantly thought we should make something fresh and modern to go with Yintai's new identity.In our design we wanted to convey an idea of evolution, reflecting the changes the Yintai brand was experiencing.Giving them a fun and contemporary touch with flashy colors, we expressed how Yintai will have a fresh start with their new name.