According to the subject, Gear Up And Dream On，Brand Head created a Lifestyle Dream Lab and designed several DP installations and some interactive activities at L1 of Beijing Indigo. All of those DP installations were designed to be dream capsules. Different DP installations displayed different fashion elements like cosmetics, delicate decorations and so on. During the period of Lifestyle Dream Lab exhibition, Brand Head created some interested and interactive activities, for example inviting customers to make aromatic products and leather products. As well as Brand Head attracted a mountain of customer for Indigo by Lifestyle Dream Lab.