2015 Follow Your Instinct

'Follow your instinct' is a yearlong campaign divided in three segments, each linked to a season: Autumn, Winter, and Spring. Several times a year, when their environment changes in the rise of a new season, all living creatures adapt to survive. Likewise, Lexus customers need to adapt to changing weather conditions in order to ensure the best driving experience. Drawing inspiration from the survival techniques of the animal kingdom, we developed three Key Visuals.