On April 17th, 2012, TITONI of Switzerland Beijing flagship store grand opening was held in Qianmen Street. The event even invited the Hong Kong famous star A Sa to the come, and together with Mr. Messmer, the international PR director of TITIONI, cut the ribbon for the opening ceremony. The event had attracted more than 50 mainstream media to report, and attracted lots of pass-by waters. The atmosphere was very good on site.