China World Mall

2017 STYLE MUST GO ON

In this spring, let’s have a date with A Banquet of Spring Season! Brand Head designed four main activities based on the theme for the event, including Spring’s Art - a themed exhibition named Style is Design, Spring Outing-A Holiday Garden Party, Spring’s Gift -The Gifts for Members, and Spring’s Banquet -A enjoyment of the Food in China World.

CHINA WORLD MALL/ CHRISTMAS 2016

At the ceremony, China World revealed its new image with a short film to the public for the first time.The guests expressed their enthusiasm about China World's new appearance. This short film skillfully used the English name "China World" and elaborated it to "My World”、“Your World”、“His World”、“Her World”、“Their World”、“Our World”, a series of thoughtful words highlighting China World's advantages of being the ultimate one-stop destination with 24/7 services.

2018 Magical Moments Enjoyable World

We got the opportunity to join hands with Disney and to accomplish successfully “Magical Moments Enjoyable World” as well as Mickey 90th Anniversary Celebration during China World Mall’s Festival Season in 2018. In the design of all the installations, black and gold are used to make our design more youthful and to highlight the high-level sense, so as to make Mickey’s image no longer only for children but also for young people.

2018 China World Day

On August 30th, The CWTC will endow "China World Day" with a new meaning. On this day, CWTC will give back to customers, thank to colleagues ，Make this day an influential brand event. In CWTC, Good Life Every day! In This Day，We will create an overall regional atmosphere for international trade, while covering the online and offline media for all-round publicity.

2018 Together We Build A Better Future

On Sep 5th 2018 ，The “Commemorate 40th Anniversary of Reform and Opening－Up cum 34th Anniversary of CWTC‘s Establishment “was solemnly held In Summit Ballroom of China world Summit Wing. At the conference, leaders of governments, directors and leaders of CWTC, customer representatives, partners nearly 400 people gathered together to witness the brilliant achievements of China's reform and opening up in the past 40 years, to review the development of CWTC in the past 30 years and to look forward to the bright future together

2018 STYLE MUST GO ON

Style Must Go On has become the annual theme event for China World Mall in April each year. At this fifth year, Brand Head set up a series of thematic activities, to enhance the interaction of target users and brands, so as to stimulate consumption for China World Mall. Brand Head built several DP installations to embody the tinges of spring. Many VIP customers of CWM have enjoyed priorities and experienced interested activities during the event of Style Must Go On.

Opening Ceremony of China World Trade Center’s Phase III, S

Business Powerhouses. Short films that related to the progress and development of CWTC were unveiled at the celebration and were written, directed and produced by Brand Head. It showcased the latest concepts and the influx of business that sprung from the new development of CWTC.

Christmas 2017

This Christmas, the artistic creation of Brand Head based on the classic fairy tales such as The Ugly Duckling, Cinderella, Rudolf the Red Nose Reindeer, combining the fine art of papercuts and the fine art of light and shade, designed a group of elegant and dreamy themed installations. The festive atmosphere of decorations warmed up the entire China World Trade Center both indoor and outdoor.

2015 Christmas Lights

After the successful collaborations of 2013 and 2014, China World Mall selected Brand Head again to produce their Christmas lighting video. And Brand Head has showed the glorious scenes of this busiest and most prestigious business district of Beijing.

2016 SPRING FASHION STYLE MUST GO ON

Themed “Style Must Go On”, China World Mall presents people over 100 different Barbie dolls, which includes dozens of limited editions. Brand Head not only designs the splendid visuals for China World Mall, but also runs the campaign. Also, a carnival of Italy and a Barbie fashion show surprisingly come into our eyes.

2014 Christmas Lights

This year, Brand Head helped China World to bring thousands of lights to their customers. We carefully designed, crafted and set up Christmas decorations all over the busiest and most prestigious business district of Beijing.

2015 Christmas Lighting ceremony

Brand Head has showed the power and warmness of the lights with China World Mall in 2015. In Collaboration with charity organization Yi Xiao Foundation （一笑国际基金）, The lighting ceremony represents the start of China World Mall’s Christmas and New Year Campaign fulfilled with positive energy.

2014 The Power of Voice

Watch TV star Haiqing (海清) in ‘The Power of Voice’ (为爱发声), an exclusive short film in which she experiences the difficulties of being. This promotional video is part of China World’s 2014 Christmas campaign, in collaboration with charity organization Orbis. Everyday, millions of blind children see again thanks to the effort and dedication of Orbis. Brand Head joins Haiqing in the support of this cause.

2014 SPRING FASHION STYLE MUST GO ON

Style Must Go On. When China World Mall decided to launch a campaign to promote their luxury and fashion brands, they trusted the good taste and elegance of Brand Head to design the visuals. Fresh and colorful as Spring season, the ‘Style Must Go On’ campaign was a success and generated a lot attention. It is the story of a beautiful young Chinese woman. She wears a beautiful red dress and expensive jewelry. She is delighted to shop in China World, and playfully wonders in the alleys of the mall.

2013 ＂Dream up＂ Lighting Ceremony

This year from 6th December in China World Mall, Brand Head will bring you the most fascinating Christmas season＂Dream up＂ with the richest dreamy festival ambience ! Get a mysterious gift in Duomi Dream Factory and watch working process of factory assembly line . Choosing a unique Christmas song for your special ones at Duomi Music Box is undoubtedly the best gift choice ever!

2013 Toy Factory

China World entrusted Brand Head with the design and construction of their 2013 Christmas Decoration. We imagined the 'Toy Factory', a playful and interactive installation designed to bring joy and fun to China World Mall. Customers can control the installation via iPad stations and put the factory into motion.