Lexus

2015 Follow Your Instinct

'Follow your instinct' is a yearlong campaign divided in three segments, each linked to a season: Autumn, Winter, and Spring. Several times a year, when their environment changes in the rise of a new season, all living creatures adapt to survive. Likewise, Lexus customers need to adapt to changing weather conditions in order to ensure the best driving experience. Drawing inspiration from the survival techniques of the animal kingdom, we developed three Key Visuals.

2014 Genuine Product Line

CMC China and LEXUS enstrusted Brand Head for the promotion of their exclusive line of car maintenance products. We handled the design of their whole advertising campain, delivering a series of KV for each product and produced a 2 minutes motion graphics video to be used in LEXUS retail stores all around China.