Case Study: Harry Winston

This month we will show you how we build an effective brand communication strategy through advertising, public relations, events and network marketing. It is very important, for us, to “take care” of a Brand, and to make it grow in the target market with different marketing tools.
Today we show you the Harry Winston PR Communication case.
The main challenge for us was facing the strong competition of well-known jewelry brands in China; that because the problem for HW was a lack of awareness in China although the brand is globally notorious.
So, what did we do? We analyzed the global awareness of Harry Winston, and after that we elaborated a target audience in China. Our communication has leveraged on emphasizing the exclusivity of this jewelry; we built target relationships with direct mailing and high fashion and lifestyle magazines.
What resulted? We successfully set up the Brand Image of “King of Diamonds” for Harry Winston in China.